Who We Are

Our Mission

On the Line is a social health business, supporting and counselling people, anywhere and anytime.

We listen and encourage people to feel better: building resilience, fostering healthy relationships, and connecting people with community support.

Our Vision

Encouraging people to feel better and create a life worth living.

Our History

On the Line was established more than 55 years ago by a passionate man, Dr Cunningham Dax, who was deeply concerned about mental health in Australia. In the 1960s he set up Personal Emergency Services Australia in Victoria offering a confidential and anonymous telephone counselling service for people in crisis who were hesitant to seek face-to-face counselling or were unsure where to turn for help.

Since then, On the Line has evolved to become a leading telephone, online-chat and video counselling provider with a reputation for quality and integrity delivering professional support to thousands of Australians each year.

Our People

Working at On the Line means being part of a vibrant and motivated team who are truly committed to improving the health and well-being of people across Australia.

At the heart of our organisation is our Counselling team. Made up of qualified professionals, including psychologists, social workers and counsellors they are supported by talented specialists in clinical services, operational management, finance, technology, human resources, business development and marketing & communications.

The On the Line team is united by a common motivation to make a real difference to the lives of those in need. Interested in joining our team?

Learn about what we do View job opportunities


On the Line Australia Limited (On the Line) is a public company limited by a guarantee registered with the Australian Securities and Investments Commission (ASIC) and a registered charity with the Australian Charities and Not-for-profits Commission (ACNC).

The Board of directors is the governing body of the Company and The Board and Committee Charter provides the corporate governance framework within which the Board operates. It also provides guidance to On the Line's stakeholders that the Board has implemented robust governance processes.

CEO, Board of Directors & Executive Team

Kim O'Neill

Chief Executive Officer

AssocDipWelStuds, BSW, MHServMgt, GAICD

Kim O'Neill

Having worked in executive and leadership roles in the community services and not-for-profit sector for the past 26 years, Kim is known for her expertise as a transformational leader. She has extensive experience in implementing state wide policy reform and delivering large scale projects. Kim cares deeply about social justice, and is passionate about finding ways to lead change and make a positive difference to people’s lives. She has worked across several areas within community services, including: residential and community aged care; disability; child, youth and family services; homelessness services; youth services; out of home care services; crisis and emergency relief services; mental health; family law; and counselling and case management services.

Kim has a strong understanding of online service delivery and the importance of capturing and using qualitative and quantitative data to influence business and service delivery models, and a track record in developing and implementing new and innovative services.

She is committed to ensuring that On the Line is a sustainable organisation that offers clients access to the best possible support and services anywhere and anytime. On the Line’s telephone, online and video counselling services are designed to build resilience and self-care, and put the responsibility for care and recovery back into the hands of clients themselves; helping people to change their lives.

Our Donors

On the Line relies on the generous donations of our individual donors, businesses, and trusts and foundations to help us sustain our services to meet the needs of those most vulnerable across Australia.

Support those who rely on our vital services by making a donation today.

Your contribution will help support our existing services, maintain our positive social impact on the community and ensure we reach those who need us most. Your support, in whatever form, is greatly appreciated.

Donate now